Menu
1. Build a scalable, profitable entity of their own.
2. Overcome certain negative impressions that people might have of their facilities based on past management.
As far as branding was concerned, they had nothing: No identity, no branding elements, no unifying theme. Located in Nevada, they wanted their branding to reflect the beautiful desert environment. Starting from the ground up, they wanted to get it right.
Establish Sandstone’s identity for long term scalability and growth
Discovering the UVP and brand mission:
With extensive research, including competitor analysis and one-on-one customer interviews, we nailed down what makes Sandstone unique: They see their employees and patients as people, and they deliver compassionate, people-centered care.
Sandstone brand identity:
People-centered care
Develop strong brand visuals that reflect the company’s identity and pay tribute to its unique geographical location.
Pantone Black
Pantone 143C
New Logo: Sun and sandstone
Sun connotes warmth and light, waves mimic sandstone structure in Nevada.
Logo is clean, crisp and professional to reflect the cutting edge care provided.
Bright, warm rays of sun deliver a message of optimism and hope.
Logo colors:
Black and Gold—Regal and elegant to deliver a message of leadership. Unlike the typical blues and pinks used in healthcare, these colors are different and memorable.
Craft compelling marketing materials that distinguish themselves in the healthcare market, resulting in substantial growth and increase in overall facility census.
Our brand is so healthy. So authentic.
“Now that our team has clarity on the vision of our brand, there’s more drive, there’s more accountability and there’s a structure in place for growth. I’m confident that we’ll never have to rethink our strategy or rebrand, even as our company evolves because our brand is so healthy. So authentic. We did it right from the start.”
Michael Cohen
CEO, Sandstone
Let our experts build a brand that reflects who you are, and more importantly, who you’re going to be.
Location
2519 Farringdon Road
Baltimore, MD 21209