JDBY-YTT - Better Co.

Stories / JDBY-YTT

JDBY/YTT gets $2,000,000 pledge from a single donor

The Background

Established 60 years ago, JDBY/YTT is the largest Jewish day school in Chicago, faithfully servicing over 1450 students each day. They provide a strong Jewish and secular education in a warm, loving environment that enables the children to thrive.

The Challenge

JDBY/YTT needed additional funds for their building campaign and had already exhausted their current donor base who were experiencing donor fatigue. They approached Better Co., requesting a 4-page brochure so they could solicit additional donations from their long-standing core donors. Better Co. rejected the idea of creating a tired, overused brochure. Instead, they developed something different and unique.

Each heart-stirring video was focused on a specific donor - and featured messages from their friends, family, and members of JDBY-YTT talking about this donor’s impact in perpetuating the future of the community.
Box also included a 3D-rendering of the proposed new school building - in crystal.
Box was inscribed with the school logo and wrapped with a foil imprinted teal ribbon and became a treasured item which donors still hold onto favorably.

The Results

The first donor pledged $2,000,000 on the spot when presented with this gift.

The donors felt appreciated and display the crystal gift at home or in their office— every time they look at it, they are still connecting emotionally to the school.

Money raised during this campaign totaled $10 million.

When we get the strategy from Malka, it goes well.

“Months later the donors were still using the gift, still enjoying it, still connecting emotionally with the school. I’ve never seen that anywhere else. No one else has done anything like that. Over the years we’ve learned that we need to follow Malka’s theme and direction. When we get the strategy from Malka, it goes well. What results have we seen? The campaigns were successful beyond belief. Altogether we raised $10 million!”

Rabbi Avraham S. Brownstein
President, JDBY-YTT

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The Solution