Better marketing for those in the business of helping others get better.
Why Better?

Originally founded as Malka Designs Marketing Group, Better Co. was established in 2004 by CEO, Malka Frankel. Having partnered with 178+ facilities to date, and having witnessed outstanding results time and time again, Malka and her team are the marketing specialists for those in the business of helping others get better.

Healthcare business owners turn to Better Co. for:
Twenty years experience in the industry
Sophisticated design for high stakes projects
A track record of results and growth
Why do our clients keep coming back?
Because they repeatedly enjoy extraordinary ROI.

Aperion Care that went from 16 to 53+ facilities and now has 6-7K employees read more >

The building campaign that got a $2 million pledge from a single donor read more >

The STC campaign that raised $9.3 million

Elevate Healthcare that started with 4 facilities and are now at 13

Crossroads Care Center that started with 3 facilities and grew over 430%

The Better Co.
Difference

50 standard trifolds on the wall?
Yours will be different—and eye-popping.
Competitor promises sounding too good?
You’ll get consistent, memorable visuals that turn your establishments into landmarks.
Company not recognized across the board?
We’ll find something vital that you offer—that no one else is talking about.
WE HELP YOU STAND OUT FROM THE NOISE — SO PEOPLE TAKE NOTICE.
WE CREATE THAT HUMAN CONNECTION — SO PEOPLE TAKE ACTION.

The Better Co.
Promise

The process is not a one-way-street.
Your voice and opinions are valuable to us in projecting the image you want to create. We get to know your business well. We listen to your feedback and take it seriously.
You won’t have to manage anything or anyone.
You talk to one point of contact who has a handle on all the moving parts and will keep you updated throughout.
We take our responsibility seriously.
Your marketing to-do list is on us. We take responsibility to ensure you have what you need, when you need it— on time and budget

“I like that they do a thorough market analysis, taking the time to learn the market and interview staff. The materials they produce are not just fluff and pretty design. There’s actual substance. The results are impressive too. I’ve had other designers create materials for me where people just thank us for the flier and that’s it. But with Malka, once people see our materials, they ask me for more. This is proof that their marketing materials are effective. People who see them want more.”

Tanya Carlson, VP Business Development, Premier Healthcare

Let us take you where you want to go.

Show your face to the world with marketing that reflects who you are—and more importantly—
who you’re going to be.